Build a Sustainable Brand. Break Barriers. Own Your Success.

Ready to take your beauty brand to the next level?
The Beauty Brand Playbook is your step-by-step blueprint for building, scaling, and sustaining a powerful beauty business. Whether you’re just starting out or preparing to expand into major retail outlets, this guided journal equips you with the tools, strategy, and clarity to map out your next level.

Crafted by De’Vonna Bentley-Pittman, founder of Nature’s Syrup Beauty and the 2024 SBA Woman in Business Champion of the Year, this playbook is rooted in real-world experience — not theory. De’Vonna built her brand from a kitchen-made idea into a six-figure beauty company carried by Walmart and Macy’s. With 18+ years of leadership experience and an appointment to the Emerging Entrepreneur Board by Minnesota Governor Tim Walz, she offers deep insight into what it truly takes to thrive in today’s competitive beauty market.

✨ What’s Inside the Playbook

• Brand Identity Foundations: Clarify your mission, values, and customer promise.

• Product & Formulation Strategy: Map out your hero products and product pipeline.

• Retail-Ready Insights: Prepare your brand for buyer meetings, wholesale, and onboarding.

• Marketing & Messaging Frameworks: Create campaigns that build trust and long-term customer loyalty.

• Founder's Mindset Worksheets: Strengthen confidence, resilience, and decision-making.

• Operational & Financial Planning Tools: Understand margins, pricing, and systems that support growth.

• Goal Setting & Action Pages: Monthly and quarterly prompts to help you stay on track.

• Real Lessons From a Beauty CEO: Insights from De’Vonna’s journey through wins, setbacks, and breakthrough moments.