The Beauty Brand Playbook: : Launch, Scale, and Dominate in the Beauty Industry

Build a Sustainable Brand. Break Barriers. Own Your Success.

Ready to take your beauty brand to the next level? The Beauty Brand Playbook is your step-by-step guide to scaling your business, securing retail partnerships, and creating a brand that people love, trust, and respect. Whether you’re just starting out or looking to expand into major retailers, this journal gives you the tools, strategies, and space to map out your success.

Crafted by De’Vonna Bentley-Pittman, founder of Nature’s Syrup Beauty Hair and Skin Care and the 2024 SBA Woman in Business Champion of the Year, this playbook is backed by real-world experience. De’Vonna scaled her brand from a kitchen-made side hustle to a six-figure powerhouse featured in major retailers like Walmart and Macy’s. With over 18 years of leadership experience and a seat on the Emerging Entrepreneur Board appointed by Minnesota Governor Tim Walz, De’Vonna knows what it takes to thrive in the beauty industry.