By De’Vonna Pittman, Founder & CEO of Nature’s Syrup Beauty
For far too long, textured and curly hair has been misunderstood, misrepresented, and even shamed. We’ve been told our natural curls are “unprofessional,” “too much,” or “unmanageable.” Many of us grew up believing our hair had to be straightened, covered, or hidden to be beautiful.
But here’s the truth: your hair is not a problem to solve, it’s a crown to be worn proudly.
The Weight We Carry
The trauma tied to Black women’s hair runs deep. Policies, workplaces, and even school dress codes have tried to dictate what’s “acceptable.” And in the process, many of us lost trust not only in the products we used, but in our hair itself.
This is why I speak so often about what I call the Curly Hair Crisis, because the pain and frustration of “not seeing growth” or “not fitting the standard” is more than cosmetic. It’s cultural.
The Shift Toward Embrace
In recent years, we’ve begun reclaiming what was always ours. The natural hair movement, the CROWN Act, and the powerful voices of women refusing to shrink their beauty have all pushed us forward.
But embracing your hair isn’t just political, it’s personal. It’s waking up, looking in the mirror, and deciding: I am enough exactly as I am.
The Science Meets the Soul
As a kitchen scientist, I can tell you that hair grows an average of half an inch per month. That includes kinky, curly, coily, and straight strands alike. The difference isn’t in the growth, it’s in the retention.
But here’s the part science can’t measure: the way you feel when you stop fighting your texture and start embracing it. That’s soul work. That’s healing. That’s legacy.
Steps to Wearing Your Crown with Confidence
Learn your texture. Understand your curl pattern and what it needs, hydration, strength, and gentle handling.
Feed, don’t fight. Stop forcing your hair into submission with harsh chemicals. Instead, nourish it with plant-powered care.
Celebrate the process. Growth is a journey. Each coil, each strand, is evidence of resilience.
Reject the myths. There’s no such thing as “bad hair.” There’s only hair that needs love, attention, and the right care.
My Promise as a Founder
When I started Nature’s Syrup Beauty in my kitchen, it wasn’t just about making products. It was about restoring trust - trust in our textures, trust in our crowns, and trust in ourselves.
Every formula I create is designed to honor the hair that grows out of your scalp exactly as it is: curly, coily, kinky, textured, and beautiful.
Because when you wear your crown proudly, you don’t just shift your reflection, you change the culture.
Your hair doesn’t need to be fixed. It needs to be celebrated.
Start your crown-care journey today with our curl-loving, plant-powered products at naturessyrup.com. Find us in-store at Hy-Vee Robbinsdale and Brooklyn Park, and online at Macy’s Marketplace.
Your crown is waiting.