When I think about that number, I can't help but see it as the infinity symbol standing tall: endless possibilities, boundless love, and the beautiful cycle of growth that never really stops. That's what these eight years with you, our incredible community, have felt like. An infinity loop of support, trust, and transformation that has carried Nature's Syrup Beauty from my kitchen counter to your bathroom shelves, and into your hearts.
Tomorrow marks our 8th anniversary, and honestly? I'm sitting here with tears in my eyes, thinking about this journey we've been on together.
The Magic of Eight
There's something powerful about the number eight that feels so right for where we are today. In numerology, eight represents balance, material success, and the rewards that come from
hard work and perseverance. It's about building something lasting: something that stands the test of time. But more than that, when you turn an eight on its side, you get the infinity symbol. That endless loop of possibility, of love coming back to you, of community lifting each other again and again.
That's us. That's what we've built together.
From Kitchen Dreams to Your Daily Rituals
Eight years ago, I was that girl mixing shea butter, coconut oil, and essential oils in my kitchen, frustrated beyond belief that I couldn't find products that truly understood my hair. I wasn't trying to build a business: I was trying to solve a problem. The curly hair crisis was real for me, and I knew it was real for so many of you, too.
What started as three simple ingredients became something so much bigger because you believed in the vision. You trusted a kitchen entrepreneur who dared to say that we deserved better. You supported a founder who refused to compromise on quality or authenticity. You lifted up a brand that put your texture, your culture, and your crown at the center of everything.
When I think back to those early farmers' market days, setting up my little booth with handmade labels and big dreams, I remember the conversations. The woman who told me our Curl Rejuvenator brought her curls back to life after years of damage. The mom who said our Hair Growth Activator Oil helped her daughter fall in love with her natural hair for the first time. The grandmother who shared that our Lavender Love Body Butter reminded her of the remedies her own grandmother used to make.
Those weren't just sales: they were sacred exchanges. You were trusting me with your hair story, and I was honored to be part of your journey back to loving your natural texture.
The Evolution We've Shared
Eight years later, look at us! We've gone from that kitchen counter to macys.com. From handwritten labels to national recognition. From three ingredients to a full line of plant-powered formulas that honor Black hair truth: the trauma, the transition, and most importantly, the triumph.
You've watched us grow, and we've grown because of you. Every time you chose our Extravagant Hair Moisturizer for your twist-outs, you were voting for quality. Every time you recommended our Black Charcoal Sandalwood Shampoo to a friend, you were expanding our family. Every time you shared your before and after photos, you were showing other women that their hair dreams were possible too.
You didn't just buy products: you invested in a movement. A movement that says curly, coily, kinky, and textured hair is beautiful exactly as it grows from our scalps. A movement that refuses to conform to European beauty standards that were never meant for us anyway. A movement that celebrates the full spectrum of our hair stories, from the kitchen table relaxers to the big chop to the loc journey to the wash-and-go life.
The Community That Lifts Us All
But here's what really gets me emotional: it's not just about the hair. Over these eight years, we've built something deeper than a customer base: we've built a chosen family. The Curls & Culture Lounge isn't just our community space; it's become a home for texture care, education, and connection. It's where we've hosted workshops that changed lives, where we've celebrated curl victories together, and where we've created safe spaces for conversations about beauty, identity, and self-love.
You've lifted us in ways that go far beyond business metrics. When I was featured as Minnesota's "Emerging Business Owner of the Year" or received the SBA Woman in Business Champion award, those weren't just my achievements: they were ours. Every tag on social media, every review that helped another woman trust our products, every word-of-mouth recommendation that brought new faces into our community: that was you lifting us up.
And we've tried our best to lift you right back. Not just with products that work (though honey, they DO work!), but with representation that matters. When we source our shea butter directly from Ghana and ensure fair wages for the women who process it, we're honoring the global community that makes our formulas possible. When we create content that celebrates every curl pattern, every protective style, every hair journey, we're making space for all of us to be seen and celebrated.
The Power of Resilience
Eight years of entrepreneurship have taught me that resilience isn't about bouncing back: it's about bouncing forward. It's about taking every challenge, every setback, every moment of doubt, and transforming it into fuel for something better. Just like the number eight itself, which rises from the ground, curves through challenges, and reaches toward infinity.
We've had our tough moments. Supply chain hiccups that delayed your favorite products. Growing pains as we scaled from small batch to meeting national demand. The pressure to compromise our values for faster growth or bigger profits. But every single time, this community showed up. You waited patiently for restocks. You trusted us through transitions. You reminded us why we started this journey in the first place.
That's the power of authentic community: it's resilient. It bends without breaking. It grows stronger through challenges. It lifts each other up when the road gets rough.
Looking Toward Our Next Infinity Loop
As we step into year nine (can you believe it?), I'm filled with so much excitement for what's ahead. Our Ultimate Hair Repair formula is coming: our biggest innovation yet, and I cannot wait for you to experience the breakthrough results we've been perfecting. But beyond new products, I'm excited about deepening our impact.
We're expanding our global reach because textured hair deserves quality care everywhere. We're investing in education because knowledge is power, and understanding your hair is the first step to loving it. We're building pathways for other entrepreneurs because representation in this industry matters, and there's room for all of us to thrive.
Most importantly, we're staying true to our mission: solving the curly hair crisis with potent, plant-powered formulas that restore trust in textured hair care. Whether you're just starting your natural hair journey or you're years deep in your texture love affair, we're here for all of it.
Thank You, From the Bottom of Our Hearts
To every single person who has supported Nature's Syrup Beauty over these eight incredible years: THANK YOU. You are the reason we exist. You are the inspiration behind every formula. You are the community that turns customers into family and transactions into transformations.
Thank you for trusting a kitchen entrepreneur with your crown. Thank you for choosing quality over convenience, authenticity over advertising, community over corporations. Thank you for sharing your stories, your struggles, your victories, and your beauty with us.
Thank you for lifting us up so we could lift you right back.
Here's to eight years of growth, gratitude, and gorgeous hair. Here's to the infinity loop of love we've created together. Here's to many more years of celebrating the beauty of our authentic selves.
With endless love and infinite gratitude.
De'Vonna & the entire Nature's Syrup Beauty family
Ready to be part of our continuing story? Explore our full collection of plant-powered formulas at naturessyrupbeauty.com and join our Curls & Culture community for exclusive tips, tutorials, and texture love!